Peter Winnall has been the director and founder of Rekon Group Pty Ltd, based in Perth, Australia, since 2016. He leads the company in delivering organisational transformations for numerous ASX 200 and large global companies across various industries. His expertise includes cultural change, strategic planning, and optimised performance, leveraging advanced analytics techniques, including Artificial Intelligence and Machine Learning, to enhance organisational analysis and outcomes. Peter is proficient in managing and delivering solutions for complex AI/ML cases and has developed proprietary methods and tools, such as the P4RM™ method and the StratDo® strategy implementation software solution. Under his leadership, Rekon Group has achieved increased revenue, profitability, EPS, and cultural change.
Before founding Rekon Group, Peter served as a Case Team Leader at Bain & Company in Perth, Australia, beginning in 2015. After completing his MBA at AGSM, he joined Bain, where he became a member of the leadership development team and Mining Practice Area specialist. His notable assignments included developing resources-specific Bain IP, optimising labour costs for large mining clients, and establishing project management offices for significant enterprises. His work also encompassed strategic growth initiatives and customer advocacy systems for various sectors, including banking and industrial goods and services.
Peter’s career began with a distinguished service in the Australian Defence Force, particularly in the Australian Army’s Special Air Service Regiment (SASR) from 1995 to 2011. As Chief Operations Officer of SASR in 2011, he planned and monitored strategically sensitive operations and coordinated the ADF Counter-Terrorism Task Force for the Commonwealth Heads of Government Meeting (CHOGM). He also served as an SASR Squadron Commander, leading teams in high-risk environments and implementing new campaign designs that achieved previously unattainable capabilities. Earlier roles included Operations Manager for SOCOMD, coordinating strategic consequence management, and Troop Commander, leading missions in East Timor, Afghanistan, and the South Pacific. Peter holds a Master of Business Administration (MBA) from the Australian Graduate School of Management, where he was awarded the Dean’s Scholar prize, and a Bachelor of Mechanical Engineering (Hons) from the University of New South Wales/Australian Defence Force Academy. He has been awarded the Distinguished Service Medal twice for outstanding leadership in action in Afghanistan.
